alix.jpg
 
 

Alexandra Blum

FOUNDER

Alix has the ability to give consumer brands a significant competitive advantage. Her thought-provoking proposals have earned Alix a stellar reputation with senior executives at some of the world's most admired consumer brands, and her work has shaped the trajectories of global brands including Fairmont, adidas and Saks Fifth Avenue. Alix currently sits on the advisory boards for the Ivey Business School alumni board, Reebok Foundation and Butterfield & Robinson.

An award-winning leader who develops industry-leading products, services and marketing programs, Alix loves finding solutions to difficult marketing challenges.

 
 
 
Nancy Ripton - Final.jpg

Nancy Ripton

Vice President, Content & Brand Solutions

Nancy’s experience spans nearly two decades across various forms of media and brand consulting. She has led creative teams at four magazines in the role of editor-in-chief, and helped publications find a voice that relates to the reader while building a brand that is appealing to advertisers and investors alike. She is also a published author. Her unique experience in content creation and brand strategy bring a fresh perspective to each new project. She believes that each brand has a unique story to tell, and that creating memorable client moments is the key to brand longevity and success.

 
 
 
Diana Wetherly - Final .jpg

Diana Wetherly

Vice President, Business Development & Partnerships

Diana comes with over a decade of global marketing experience specializing in world-class partnerships. Her focus on strategic marketing alliances and brand engagement aligns like minded-companies and allows them to cross promote and add value to both the customer experience and bottom line. Her ability to think outside the box and push new and fresh ideas has earned her a strong reputation with partners. Her experience with world-class brands includes: BMW, LVMH group, Universal Music and Random House, to name a few. Diana is passionate in creating opportunities that are relevant, meaningful and support all aspects of a client’s business objectives. Her global experience allows her to provide invaluable insight into global operations and ways to successfully execute programs and initiatives in a competitive marketplace. In other words, she makes magic happen.